Andrew Goodwin: Conventions Entry

Initial Ideas

I created a presentation so that I could write all of my ideas down. I found this helpful as it allowed me to really think about my ideas and evaluate them and decided how they're going to help me in my music video. It will also be helpful when I start creating my music video because I'll be able to look over my initial ideas. I hope that after I discuss these notes with my focus group, I will know if I need to change any of them and so, I will create another presentation for this.

Analyzing Album Advertisement - Posters

Analyzing Magazine Album Advertisement from mcilroyeden

Looking at how albums and digipaks are advertised in magazines allow me to evaluate which features make an advertisement successful. For instance, an interesting font that relates to the band (e.g. the font found on their album cover) is commonly used to create a brand and to entice any fans of that band. I also found that what seems to be the most common and favoured background is black. This allows the photo and text to stand out, making the page look more eye-catching and exciting. 

Analyzing Digipaks: Asking Alexandria - Reckless and Relentless

This digipak is different to the other ones I analysed as it is not illustrated and it's more dark which represents the music which is heavy metal/screamo. I like the style of the front and back cover with the dark colours and the gothic styled text. From what I have seen, most back covers of a digipak have an image of the band. I want to move away from this common feature and be more original and unique.

Analyzing: The Downfall of Us All by A Day To Remember

The Downfall of Us All by a Day to Remember

After analysing this music video, I found that the thing that stood out for me the most was the use of location. I like how they set their performance in a under-ground skatepark which I believe represents the genre of music as the location is dark, loud and a lot of things are happening around you. Due to this, I hope to use a similar location, (e.g. small dark building, etc) which is seen as rough, scary and some what abandoned; in my music video to represent the genre of music.

Analyzing Digipaks: Green Day - Dookie

Like the My Chemical Romance digipak, this digipak is also illustrated, however, it is more bright and colourful and a lot more of things are going on in this digipak. The only thing that might be a disadvantage to this digipak is the fact that the back cover has a completely different style to the front cover so it is hard to tell that these two covers belong to the same digipak. Due to this, I'm going to make sure my back cover is similar to the front cover by using the same colours, same text, similar image, etc.

Analyzing: Welcome To The Black Parade by My Chemical Romance

Welcome to the Black Parade by My Chemical Romance

After watching this music video, I have realised that this one is similar to 'American Idiot', possibly because they were directed by the same person, Rob Caballo.
One of the things I noticed in this music video which I hope to use in mine is the use of low-key lighting. For example, when the man in the hospital is dying, low-key lighting is used to create a dark and depressing atmosphere which I think is really effective and makes the music video look more professional and interesting. Also, I like how the camera focuses in and out to symbolise the fact that this man is coming in and out of consciousness and I hope to use this technique in my music video.

Analyzing Digipaks: My Chemical Romance - Three Cheers For Sweet Revenge

My task was to analyse three digipaks as I will be creating my own digipak from and back cover. I like the fact that this digipak is illustrated and the black and red represent the grunge/scene music. As I think that having an illustrated digipak is more interesting and unique, I'm thinking off taking this idea and using it for my own digipak. 

Analyzing: American Idiot by Green Day

Analyzing 'American Idiot' Music Video by Green Day

After watching this music video and carefully analysing it, I have found some techniques and features I would like to possibly involve in my music video. For instance, I like the rapid jump shots, showing different camera angles, etc. It makes the music video look more exciting and intense and I think that will fits in well with the type of genre I have picked. This task was also helpful as it has helped me understand what camera angles work and which ones don't, what special effects I can involved in mine (e.g, slow motion) and what costumes/clothing would represent the genre and appeal to my target audience.