My task was to investigate how artists/bands create a brand for themselves by using costumes/fashion, logos, album covers and social media. I found that most bands have a recognisable logo and their album cover usually represents who they are as a band and what type of music they play. I also found that costumes/fashion have a big part in the development of creating a brand. If you have a style that audiences find appealing and interesting, you will attract more fans.
From this knowledge, I now know what is needed to create a successful brand which will be helpful when creating my digipak, website and music video. I have also learnt the importance of synergy when creating a music brand. For example, most bands release merchandise with their bands logos on it. Whenever a fan wears a piece of merchandise from a certain band/artist, it is as if they are promoting that music genre and so, this intrigues more fans.
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